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Founded in 1991 by husband-wife team Lev Glazman and Alina Roytberg, Fresh takes an alchemist’s approach to beauty. Potent natural ingredients, time-honoured rituals and modern science combine to create products offering a sensorial experience and undeniable results. The sizeable range includes masks, scrubs, fragrances, sunscreen, lip treatments and skincare for various skin concerns.

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The Transformative Beauty of FRESH Cosmetics | Sephora Philippines

What started as a bar of soap topped with a semi-precious stone grew into a pioneering brand with a full lineup of lifestyle products spanning skincare, fragrance, and home goods. Fresh cosmetics are pure beauty inspired by natural ingredients, time-honored rituals, and modern science. Whether discovering new ingredients or creating sublime textures, Fresh beauty transforms everyday routines into sensorial experiences that are as indulgent as they are effective.

Inspired by the purity of the past, Fresh travels the world seeking natural ingredients used in time-honored beauty rituals. Their proprietary Umbrian Clay—used in a bestselling purifying mask, serum, and facial toner—has been revered since the 6th century BC for its rich mineral content and clarifying benefits. Inspired by Cleopatra’s obsession with roses, bathing in their essences and perfuming her sails with their petals, the Rose Hydrating Collection provides deeply hydrating nourishment in a mask, moisturiser, serum, eye cream, and more.

Natural ingredients are at the core of Fresh products. Always ahead of the next big moment in beauty, the innovative brand is credited with introducing sugar, soy, and milk to the beauty market. Sugar is a natural humectant that helps prevent moisture loss. Used in the customer-favourite Fresh Sugar Lip Polish, brown sugar crystals gently exfoliate and condition lips, leaving them incredibly soft and smooth. The wonder-working ingredient also stars in a sugar body scrub and sugar face polish.

The newest addition to the legacy, Fresh perfume also draws on the sweet nature of sugar in a tantalizing scent. Other Fresh fragrances bring to life signature Fresh scents like sake, apricot, and lychee. Choose from traditional eau de parfum bottles or convenient, purse-sized rollerballs for easy on-the-go application.

Fresh takes an alchemistic approach to beauty, transforming the ordinary into the extraordinary. Experience nature’s best ingredients, luxurious textures, and breakthrough delivery systems when you shop online for Fresh fragrance and cosmetics at Sephora Philippines.

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