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A New York-based beauty brand that’s more than just about beauty. Their nourishing range of lippies offer one-of-a-kind packaging – unique artworks by young talents looking to get their work exposed to the world. And the artists they collaborate shares from the profits. They are not just beauty pencils, they’re little pieces of art!

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LAQA & Co. | Sephora Philippines

The New York brand boasts incredible products that are consumer and convenience orientated with a creative twist!

Pens, Pencils and Gradient Lips

LAQA & CO's Cosmetics story began with their nail polish pens. That’s right- pens! This form allows the highly glossy nail lacquer to be applied in just a few clicks! The nail lacqers' colors are rich and the formulas are formaldehyde, toulene and DHP-free. You can carry these pens around in your handbag and apply it anywhere! Annoying chipped nails are a thing of the past because these cute little pens allow you touch up your nails with ease.

For popping fuchsia fingertips, try the Nail Polish and Pen Duo in 'Bounty Hunter'. LAQA and Co.’s next product hit was their fat lip pencils. These are clearly not your everyday pencils- they don't even need to be sharpened! Just twist at the bottom for more lovely, lip pencil goodness. The formula includes vegetable waxes to help retain moisture, shea butter to soften and smooth lip texture and Vitamin E, an anti-oxidant which has anti-aging properties as it neutralizes free radicals.

With gorgeous colors and a glossy finish, these pencils are great for creating the classic gradient lip look that is a Korean trend popular world-wide. There are several ways to get this look, but one of the easiest is to use concealer and a lip pencil. Simply use a concealer on the outer edges of your lips and then apply a bright lip pencil color to the inner linings of your lips. Blend the color outwards a little bit- not too far- and make sure the very most inner part of your lips are the darkest in color. Voila! There you have your ""just-sucked-a-lollipop"" gradient lip look!

The "Artist" in Makeup Artist

In true New York fashion, the brand has a strong artistic voice.By LAQA & Co. naming their products“pens” and“pencils” there is a parallel drawn (excuse the pun) between makeup and Art. The brand is inspired and inspires creativity.LAQA & Co. provides many young artists the opportunity to show their work off to the world by using their creations as product packaging. They feature a specific artist in the About Us section of their website every month and the artist receives a cut of the profits from the products sold with their art work on.

LAQA & Co's Lip Lube Pencils are ultra-moisturizing lip balm pencils now available on Sephora. The peppermint-shea butter formula keeps your lips refreshed and moisturized and there are several gorgeous lightly pigmented (but highly glossy) shades to choose from. These are also twist-up pencils which is oh-so-convenient!

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