OUAI

OUAI

Celebrity hair stylist Jen Atkin created OUAI to help you simplify your haircare routine for modern style that’s truly effortless, everyday. After years of hearing countless clients decry how time-consuming hair treatments and styling had become, she decided to formulate products packed with nourishing ingredients but that also cut down on styling time. From the chic packaging to nourishing results-driven formulas, it’s about saying yes to real hair for real life.

And for every real life hair need, the insta-famous OUAI has a solution with must-have basics like shampoo and conditioner and inventive new takes on cult-favourites, like dry shampoo foam and supplements for oily or dry scalps. Starting with the creation of their debut product—OUAI Wave spray infused with coconut water and rice proteins—every formula is designed to nourish hair and bring out its natural beauty without taking up all your free time.

After listening to her fans requests and needs on social media, Atkins implemented personalised haircare with #myOUAI, offering fans and clients an easy-to-follow prescription of hair treatments and styling catered to their hair goals. A range of shampoos and conditioners are formulated to clean and condition specific hair types while mask treatments and hair oil use a signature blend of amino acids and floral extracts to intensely nourish and repair hair, inside and out. And hair supplements give a concentrated dose of just the right nourishment for you specific hair type.

Reach your hair goals without putting hours into your haircare routine with treatments, cleansers, conditioners, and more from OUAI. Effortlessly chic and instantly selfie-worthy hair is minutes away when you shop online at Sephora.