tarte: Pure, Powerful Cosmetics
Tarte is a smart, colourful brand offering eco-chic beauty products that deliver real results for real women. Each powerful, wearable tarte formula is bursting with ingredients like superfruit and plant extracts, vitamins, minerals, and essential oils. Started in 1999 in the pursuit of pure, powerful cosmetics, tarte aims to prove that glamour can be good for you by pioneering high-performance naturals™ and fabulous packaging.
In 1999, self-described “makeup junkie” Maureen Kelly set out to prove that makeup can be good for you & founded tarte™ out of her one bedroom apartment in New York City. Pioneering the use of high-performance naturals™, Maureen created a line of easy-to-use, life-tested products in wearable shades to deliver real results for real women™. Today, tarte’s award-winning formulas & nature-inspired packaging have reached over 200 countries & have been priased by beauty editors, content creators & celebrities alike.
Discover the power of their signature, proprietary Amazonian clay in a myriad of tarte palettes. The breakthrough ingredient provides longer, better, truer wear when infused into tarte’s eyeshadows, award-winning blushes, or contour palette. Pick eye palettes in gorgeous matte, metallic, and shimmer shades for any eye look. Or opt for the whole look with a palette for eyes and cheeks that includes eyeshadows, contour shades, and blush.
Amazonian clay can also be found in tarte’s range of face makeup, including foundation. Discover 12-hour coverage Amazonian clay full-coverage foundation. The weightless formula is exceptionally buildable and blendable and intuitively adjusts to your skin tone and concerns. The best part? It’s available in over 40 shades to ensure a perfect skin colour match. Put the finishing touch on a flawless complexion with a prismatic, pressed powder highlighter in iridescent pastel hues for a subtle, otherworldly glow.
Your tarte makeup kit isn’t complete without a luscious tarte lip. Their lineup of lip products spans from lip tints and lip glosses to lipsticks with a hydrating pop of colour. Paint on pigment to create a tarteist™ lip masterpiece with liquid lip paints in creamy-to-matte finishes. Seal it all with a kiss for you most perfect pout.
Ingredients are just as important to tarte as formulas that perform. You’ll love the way their budge-proof, waterproof, sweatproof makeup feels and looks on your skin, and every one is formulated without parabens, mineral oils, phthalates, sodium lauryl sulfate, triclosan, synthetic fragrances, and gluten. More than makeup, tarte supports rainforest cooperatives to reduce environmental waste. So when you shop online at Sephora for tarte cosmetics, you’re shopping smart beauty!